March has always been a month of new beginnings for me and my favourite month of the year (guess which month my birthday falls on!).
To add to the significance of March, on 5th March 2017 my book (my first book!) The Connected Church was officially released by our pastor Rev. Sam P. Chelladurai in AFT Church, Chennai, India. Pastor Sam graciously gave a wonderful introduction to the book. See a 4 minute video of his introduction below.
What is the book about?
We are in a new era of communication. The internet and social media have changed the way we connect and communicate with each other.
As the body of Christ, it is important that we understand these changes, so that we can effectively serve others.
Whether you are an established organisation or an individual starting your ministry, this book will help you understand these global, technology-enabled changes and how they impact churches, nonprofits and individuals in ministry.
The four-part communication model and the six-step framework presented in this book will help you successfully implement a social media and digital ministry program, laying a strong foundation for the future of your ministry.
The book is divided into 4 sections.
Section I – Why the Church should use Social Media
In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience – the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission.
Section II – The Communication Model
In the second section, the book introduces the four-part communication model. I lay out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology.
Section III – The Framework for Implementing the Communication Model
In the third section, the book moves from visioning mode to action mode. I present a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details.
Section IV – Future Trends that will Impact the Church
In the fourth and final section, the book returns to a visioning mode as I identify and discuss the key future trends and ways in which churches, nonprofits and ministries can prepare themselves for the future.
Foreword of the book is written by Mark W. Schaefer – Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter.
Introduction for the book is written by Rev. Sam P. Chelladurai – Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India.
If you like what you are reading and like to get a copy of the book for yourself or for your ministry team, it is available in Amazon and Amazon Kindle stores worldwide. CLICK HERE to see the links to various stores. If you have any difficulty in getting your copy, let us know. We will make sure you get one!