Social media success depends 30% on content, 20% on strategy and 50% on workflow.
I have seen many organisations struggle on social media even though they create excellent content. That is why I am a big fan of workflow and operational processes.
One of the key pieces of a successful social media workflow in your ministry is the social media calendar.
In fact, it is the key piece of the entire puzzle.
- Your calendar is what captures the tasks that will help you achieve your goals/objectives
- Your calendar is what ensures the timeline for achieving your goals is met
- Your calendar is what gives you a snapshot of activities
- Your calendar is the central reference document for all your team member.
As we discussed in my earlier blog, if you adapt a campaign-based approach to social media, you will have multiple activities, and each of them will warrant a date and time. Social media calendar is where you slot those activities with specific dates and times.
It is your map, providing an overall view of what needs to be accomplished during a specific period. If you think it would be beneficial to your team, you could drill down deeper and go into the exact tasks associated with each release of content.
For example, in addition to placing the social media posting tasks in a calendar, you could include the preparatory tasks. If you have scheduled a blog post for 15th of June, then you need to have the blog content ready two to three weeks in advance in order to allow time to think about various ways of packaging it, designing suitable visual images to go with the content and preparing suitable posting content, hashtags, and so on. So list all of these tasks, give them dates and assign an owner. Now you have a set of preparatory tasks that need to be accomplished before the posting tasks come up. This level of detail will make your calendar a very practical and efficient tool. As a map, it will give you an idea of your workload and help you plan your resource allocation.
I suggest you design your entire workflow around your calendar. You can have a well-structured task list for your social media campaigns, but if those tasks are not assigned time slots, they are not going to get done.
Church Social Media Calendar: 5 Items You Should Consider Including
1. Regular Pre-scheduled Events:
Start by scheduling the guaranteed regular events for the entire year. For example: You know there will be church service every week and a prayer meeting
2. Special Annual Events:
Schedule special services for the year, such as Christmas, New Year’s, Easter and Good Friday.
3. Ongoing Ministry Events:
Schedule other planned ministry events like a harvest festival, fundraising event, missions Sunday, children’s program, leadership seminar, etc.
4. Agenda of other Departments
Call for a meeting with all teams and departments in your ministry and request their department agendas for the year. Include those events and dates in the calendar.
5. Surprise Appointments
Make some provisions for the events that may come up in the last minute. For example: You may get an invitation at the last minute to speak at a conference. Even though you may be a well-planned ministry, keep some buffer for surprises like these.
- Consult your campaigns list and check to see that they are all covered in your calendar (most of them might be based on one or more of the above events, so they should be covered already). Add them to the calendar if needed.
- Fill the calendar with the preparatory items for each event. Sit with your social media team and discuss how long it might take to prepare the content, visual elements and so on for each of these events, and work backward to fill up the calendar. For example, if it takes two or three days for you to create one blog post, then you should schedule it five to six days before the posting date. After you write the post, you may need to have someone proofread it, work on a promotional image to accompany it and send it to your team to post it after packaging it for marketing elements like hyperlinks, hashtags and more.
Hope this helps in the process of creating your social media calendar. If you have specific questions or comments, please share them using the comments section below.
Stay Connected. Stay Blessed.