A Book on Social Media for
Churches, Nonprofits and Individuals in Ministry

  • Social media has 2.3 billion users – more than 30% of the world’s population is on social media.
  • Social media is one of the top activities on the internet in terms of time spent by people.
  • Social media is one of the fastest growing medium for instant, targeted and effective communication.

We as a Church, as the Body of Christ, need to learn how to use this powerful medium to reach out to, connect with and minister to the billions of people using it. This book was written to help you do that.


Now available in online stores worldwide!

What you will learn

  • How to implement a social media strategy for your ministry
  • How to set up a team for social media
  • How to package your content for social media
  • How to promote your message on social media
  • A step-by-step action plan using the 6-part S.P.I.R.I.T. Framework
  • The key trends and how to prepare your ministry for the future

Mark W. Schaefer

“I’ll never forget the comment of one Christian leader who came up to me after following some of my advice for a year: “Mark, I’m happy to report we have moved our digital communications from pathetic to mediocre!”

We were not moving fast enough or reaching enough people, and I was beginning to feel overwhelmed myself. How could I even begin to make a dent in this problem? I felt deeply that Jesus would not want His Church to be “dysfunctional.” We needed help.

That help has finally arrived, and it is in your hands.”

– Mark W. Schaefer
Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including The Content Code and The Tao of Twitter.

Rev. Sam P. Chelladurai

“The situation now is that if we do not use Internet and social media, we will be a ‘disconnected’ Church – cut off from the very people we need to reach, because the masses out there are ‘connected’ to this media.

Natchi’s book The Connected Church informs us about the potential and the possibilities that this media presents.

Natchi has up-to-date knowledge of this field. More importantly, he has put this knowledge to practice with tremendous success when he got involved with our church and showed us how to use the Internet and social media effectively.”

– Rev. Sam P. Chelladurai
Senior Pastor of AFT Church and one of the most influential Bible teachers in India.

How this book can help you


Whether you are an established organisation or an individual starting your ministry, this book will help you successfully implement a social media and digital ministry program, laying a strong foundation for the future of your ministry.

Section I – Why the Church should use Social Media:

In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience – the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission.

Section II – The Communication Model:

In the second section, the book introduces the four-part communication model. The author lays out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology.

Section III – The Framework for Implementing the Communication Model:

In the third section, the book moves from visioning mode to action mode. The author presents a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details.

Section IV – Future Trends that will Impact the Church:

In the fourth and final section, the book returns to a visioning mode as the author identifies key future trends and discusses ways in which churches, nonprofits and ministries can prepare themselves for the future.

Foreword is written by Mark W. Schaefer – Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter.

Introduction is written by Rev. Sam P. Chelladurai – Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India.

Select your location and order your copy of the
Paperback (print) edition or eBook (kindle) edition

Your country not listed above? Order on

Paperback on amazon
eBook on Amazon Kindle

Want to place a bulk order? Click here

Book release & introduction
by Rev. Sam P. Chelladurai at AFT Church
(on 05-Mar-2017)

Natchi Lazarus


About the Author – Natchi Lazarus, is a digital marketing consultant, social media strategist and keynote speaker with more than 15 years of experience in marketing. He has successfully implemented the strategies that he presents in this book in businesses, startups, churches and nonprofits worldwide. He is passionate about helping faith-based organisations use technology, social-media-enabled communication strategies and tools, so that they are better equipped to help and serve others. You can learn more about Natchi and connect with him by visiting